Details of “Wrigley’s ‘Extra White Smile’ Guerilla promo”

CHALLENGE

Create a low-cost promotion for a local coffee shop chain doesn’t disturb the customer’s experience.

IDEA

We turned every 2go customer into a living billboard without them knowing it. Once they left the stores and drank their coffee, everyone else could see them with a ridiculousy bright and extra white smile.

RESULT

General happiness in the downtown area was increased by 33,33%.