Details of “Volkswagen ‘Sport has never been this fair’ Webspecial”

CHALLENGE

Extend the ATL campaign onto the web and feature our range of eight special edition MATCH cars.

IDEA

The opposing players, which were overly friendly on the soccer/football field, incidentally meet on the parking spot behind the stadium and continued to be overly friendly. After entering with one of three random intro sequences, the user can choose between eight models, triggering a tailor-fit dialogue that features the car’s benefits, wrapped up in an ambiguous football conversation.

RESULT

The CEO of Volkswagen was nominated as coach for the German national soccer team.