Details of “smart ‘Urban Stealth Technology’ In-store spot & Viral”

CHALLENGE

Emphasize our car’s unparalleled parking abilities in a charming way, which can be used in our dealerships showrooms and cut-down to a viral.

IDEA

Introducing the world’s first “Urban Stealth Technology” – a cover/tarp that allows you to park literally anywhere.

RESULT

Every customer who forgets where he parked his smart car, has to buy a new one.