Details of “smart ‘Test-drive glasses’ Mailing”

CHALLENGE

Engage existing smart customers who didn’t respond to the regular CRM mailings as their model’s estimated lifecycle ended, when they would contemplate which car to buy next.

IDEA

Bring the test-drive to them – with a fun mailing that puts them into a smart car. The glasses were easily assembled without any glue by simply sticking them together. Turning every recipient into a driver. We even added adjustable side mirrors made from reflective silver foil.

RESULT

Increased traffic in apartments caused laundry basket collisions, up by apx. 37%. Causing major trouser spills and sweater turnovers.