the man with the plan
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Engage existing smart customers who didn’t respond to the regular CRM mailings as their model’s estimated lifecycle ended, when they would contemplate which car to buy next.
Bring the test-drive to them – with a fun mailing that puts them into a smart car. The glasses were easily assembled without any glue by simply sticking them together. Turning every recipient into a driver. We even added adjustable side mirrors made from reflective silver foil.
Increased traffic in apartments caused laundry basket collisions, up by apx. 37%. Causing major trouser spills and sweater turnovers.