Details of “Sky ‘Social Zeppelin’ Location-based Social Media promo”

CHALLENGE

Big bang idea for the start of the new season of the German football/soccer league, for which our client holds the exclusive rights.

IDEA

Live-stream football onto a zeppelin that could be steered towards your location – by liking its Facebook page.

RESULT

Many very amused German aviation officials who recited various laws prohibiting zeppelins from flying downtown.