Details of “Sky ‘Microwave Zombie’ Guerilla promo”

CHALLENGE

Advertise the new zombie movie World War Z with Brad Pitt.

IDEA

A slashed of zombie head surprises you in your microwave. After you placed an innocently looking package into it, which you got as free popcorn give-away attached on a movie magazine.

RESULT

Our mental state was questioned by the client. Again. As usual.