Details of “Sky Dinner Campaign”

CHALLENGE

We needed a campaign with multiple TVCs. Each featuring a different benefit of our pay TV offering compared to regular TV channels. Here: Emphasize that you needn’t watch Sky at a predetermined time, e.g. at 20:15 (8:15 pm), which is the start of the German prime time.

IDEA

No more binge eating.

RESULT

Burps went down by approximately 39.6%.