Details of “Red Bull ‘Fan gun’ Product innovation for live event”

CHALLENGE

Integrate Red Bull into a live concert and offer a unique experience.

IDEA

Shoot personalized messages onto the stage, where your idol sings. Therefore we created: the fan gun. It shoot soft, non-dangerous items, e.g. a teddy, bra, etc. While the shooter’s profile picture is shown on the screen behind the stage.

RESULT

First lawyers got very nervous. Then the client. Then our agency. Then my cd.