PONS “Subtitle Guerilla” Promo

CHALLENGE

Find a low-cost idea for our language course books.

IDEA

Sneak “Free yourself from subtitles” into .SRT files, which are used by millions of movie and TV show lovers worldwide. These are ASCII/text files, which can be easily edited with any word processing software. And uploaded into the community within seconds.

RESULT

After 3 years of begging my superiors to let me sell and execute it to/for the client, someone else beat me to it.