Reignite trust in Mercedes-Benz vans, after the old model received a lot of customer complaints and bad press due to subpar engineering and the resulting breakdowns.
Prove the quality of the new model with a live test-rig that could be used from home. Allowing users to torture the van via their computers, laptops or mobile devices. For months. Utilizing the live feed for banner ads.
The engineers laughed, when we asked, if we could use their top-secret testing facilities for public display. Thereafter the finance guys laughed, as we proposed to rent a small warehouse and build our own rig. Then we cried.