Details of “Mercedes-Benz ‘Behind Fascination’ Webspecial”

CHALLENGE

Extend the ATL idea onto a webspecial, where we conducted experiments on the drivers and visualized their reactions, e.g. the pulse and adrenaline increase while driving.

IDEA

Visualize the user’s emotions, , while he surfs the site. Our initial approach was real-time, utilizing many feeds, e.g. microphone, webcam, daytime, etc. We also planned to enable him to view 3D models of the car via head tracking. Due to performance and budget restrictions, we had to simplify it like this.

RESULT

German university enrollments in abstract art classes increased by 0.0001%.