Details of “VW – Mailing for the new Polo model”

CHALLENGE

VW positioned its smallest car model “Polo” as “Small, but tough” and wanted to activate current and potential clients with a special and creative mailing.

IDEA

Emergency Light – we stripped it from all emergency items, except a child’s bandaid.

RESULTS

Many positive and bemused reactions by clients and press. Plus a few national awards at ADC and other shows.