Details of “Scholz & Friends – Recruiting Ad for Creatives”

CHALLENGE

We were a small and unknown agency that just won the € 100 million ad account of the telecommunications provider Vodafone and needed to recruit creatives ASAP in Dusseldorf.

LIMITATIONS

No time or money, so photoshop montage plus headline needed to do the job.

IDEA

Due to our clients high visibility, we teased with our possibility of award-winning work that has good chances of scoring a Cannes Lion. We re-created a type of “beer sausage“, which is common in Germany, but changed its shape so it would resemble a cell phone since they were Vodafone’s main source of business.