The PIRATE party needed a clear positioning for the German elections in 2017. This international movement started 2006 with an amazing momentum, but was sabotaged by the established parties, because they fought for many ideals, e.g. transparency, which were used by the old and backward political parties against them.
Freu dich aufs Neuland – which translates to: Look forward to a „new country“ – the Germany of the future – more social, digital, liberal and so much more. Therefore, we visualised the benefits of us in government, e.g. senior citizens living a healthy and happy retirement, education that enabels kids to create unbelievable things, outer urban area upgraded with new technology and maximum protection for your home, on- and offline.
Almost no budget and about 11.000 members who wanted to have a say in how the advertising should look. I did coordination, strategy, copywriting, social media posts, creative direction, etc.