Details of “Das sicherste Sicher”

CHALLENGE

Create an integrated campaign for 1&1 hosting services that offer free SSL encryption even in their cheapest web products – a true USP in Germany.

IDEA

The securest security – pre-roll you can see here. Plus …

Our banners featured multiple CCTV cameras following the user’s mouse movements on any website.

We also had a cat cyborg who would jump out of a banner and chase the mouse. If shaken off, it would transform more and more powerful, e.g. shooting missiles at the mouse of the user, until it vaporized. Just a few seconds for giggles – and then reappear.

RESULT

A fully integrated campaign with 15 second pre-roll video, banners, microsite and many more advertising touch-points – from briefing to execution – within 2 weeks and for less than 50K.