Details of “NISSAN SUV Promotion”


NISSAN created a world’s first car financing model, but had its tagline and copy diluted and complicated by lawyers until no normal person would understand our -1% premise’s innovative cash-back benefit.


We let William Cohn, a well known, highly likeable testimonial and super funny German celebrity, explain the benefits in 3 simple scenes.


40K budget, dozens of revisions, lawyers quadruple-checking everything, again and again, all over Christmas, only one day shoot, and many other issues we in the end solved.