Details of “IKEA – Facebook post for daylight savings time”

CHALLENGE

IKEA wanted to engage its Facebook fans with a fun post for daylight
savings time, where you lose 1 hour of sleep.

IDEA

Wakeup or Makeup – tutorial. Paint pupils onto your eyes, if you
have trouble appearing awake.

LIMITATIONS

Almost no budget, quick and dirty, but fun and many more interactions
than an average post by IKEA Germany. The video got within 1 day:
153.922 views, 442 likes, 70 positive comments and 40 shares.