Details of “Hong Kong Shark Foundation – Stop Shark Finning Ad”

CHALLENGE

Stop shark finning, because the world’s population was reduced by 60-95% depending on the species and if sharks were to go extinct, it would have grave consequences for mankind.

IDEA

Shark wanted – fake job ad in the Economist to reach executives and thoughtleaders in Hong Kong. We listed the many “tasks” a shark does for the health of the Oceans and in the end for mankind, too.

RESULTS

Sadly, the NGO couldn’t afford an advertising page in the Economist.