Details of “Hong Kong Shark – Foundation Shark Fin Awareness”

CHALLENGE

Stop Chinese from eating shark fin soup, which is falsely believed to increase Chinese men’s virility and sexual stamina.

LIMITATIONS

Fighting hundreds of years of misinformation and a wrong believe system.

IDEA

Educate Chinese by emphasising, what benefit the shark offers them: killing all the sick and deformed minor fish, which would without sharks end up in their homes as food, e.g. canned fish.