Details of “HIPP -Kid’s vegetable juice Flotte Karotte”

CHALLENGE

Communicate the benefit of our drink that it blends healthy carrot juice with banana that “masks” its taste, so that kids like to drink it.

LIMITATIONS

The HIPP brand is very traditional and didn’t allow artificial ingredients, so no artificial photoshop tricks were allowed either.

IDEA

We had to come up with a real idea, so we stuffed a carrot into a pealed banana.