Details of „COBI – Launch in 13 markets – Positioning and Website“


A startup approached me with no idea how to position their product, how to describe it, what tonality to use, etc. None could condense into one sentence, what it was, but I immediately understood that they had a revolutionary new product that created and defined a new category, which fused various disciplines, e.g. connected systems, biking, utility, entertainment, navigation, security and many more.


Upgrade your biking – with COBI: the World’s Smartest Connected Biking System. I created strategy, positioning, website, press release, Kickstarter page, and all other copy.


401% funding by 1872 backers at the end of our 1 month Kickstarter campaign. 6 months later we had 450+ press articles worldwide featuring COBI, 260+ industry requests, 40+ employees working at the startup, 24 patents, 13 investors funding additional € 5 million and 8 partnering companies.

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