Details of “Caritas – Funding and Awareness Campaign”

CHALLENGE

Caritas is an NGO that collects money and invests it e.g. in 3rd world countries to build wells, to provide communities with fresh water supply.

IDEA

Reminding Germans how fortunate they are and that 1.2 billion around the world had no access to purified water.

RESULTS

Donations went up – with the help of a few toilet stickers in high-traffic restaurants. Plus a few international creative awards.