Details of “BRAUN ‘Too pretty too hide’ Promo”

CHALLENGE

Extend the TVC with the claim “Too pretty to hide” to the POS, e.g. malls.

IDEA

A super show-off model – she was so fond of her legs that she needed everyone to see.

RESULT

During our hidden camera shooting, the model got approached by the wrong target group, dozens of horny men, and nearly “kidnapped”. That in turn made the female bystanders so jealous that they examined very closely her legs and our brand – on the balloons.